Short Brief:

IIMS Surabaya is one of the largest annual automotive exhibitions in Indonesia, typically held in Jakarta, Surabaya, and Makassar, and organized by Dyandra Promosindo, one of the country’s leading event organizers. In 2025, Observisual had the opportunity to support Dyandra in visual branding, social media, and photography for day-of content needs.

IIMS Surabaya 2025 took place from May 28 to June 1, 2025, at Grand City Convex Surabaya, showcasing the latest automotive technologies and accessories from renowned brands such as Aion, BMW, BYD, Chery, Daihatsu, Honda, Hyundai, and MG. Visitors could explore the exhibition daily from 10 AM to 10 PM, while also enjoying IIMS Infinite Live entertainment on May 31 and June 1, 2025.

Observisual’s role in this project was to ensure that every aspect of the visuals and digital content delivered an engaging experience for the audience—from creating captivating social media feeds to documenting key moments of the exhibition through photography. With this approach, we helped IIMS Surabaya become not just an automotive exhibition, but also a vibrant digital experience for visitors and automotive enthusiasts alike.